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This site has been set up with men approaching the age of 50 in mind. We’re all in this together! If you’re a man approaching the age of fifty (or have gone past this milestone) then we’d love to hear from you. Drop us a line at or follow us on Instagram at

Speak soon!

Why The Big Five-O Was Born

There are so many pressures for men approaching fifty. Our health and fitness levels are not what they used to be. Our kids pose a bigger challenge every day. Work, mental health and diet are everyday challenges. We can end up feeling crushed and ready to throw in the towel.

These feelings have often festered for many years. It’s a shock to the system if we stop and think about it.

But it doesn’t have to be this way.

No more bring outraged by the endless supply of contradictory information online. The Big Five-O has been designed with you in mind.

We bring a breath of fresh air to your life. You’ll crave more and more. The good news? We are providing more information week after week.

Relief from the pressures of a forty-something life!